The donations from Cherkizovo reached children of various ages, benefiting not only first-graders but also older students. This year, the initiative spanned 16 regions where Cherkizovo operates: Moscow and the Moscow Region, the Republic of Bashkortostan, Belgorod, Bryansk, Voronezh, Kaliningrad, Kursk, Leningrad, Lipetsk, Orenburg, Penza, Tambov, Tula, Ulyanovsk, and Chelyabinsk regions.
Each gift kit included 27 items, such as pens, pencils, notebooks, rulers, modeling clay, watercolors, and sketchbooks. Some of the kits went to children from low-income and large families, as well as those facing challenging circumstances. Local government officials, school principals, social support centers, and Cherkizovo employees collaborated to distribute the gifts.